High Student Dropouts? Unmotivated Learners? Try Gamification Of Your MOOC

One of the key features of a MOOC(Massive Online Open Course) is the self-study format that online students need to follow.  This requires a lot of self-motivation and self-discipline from the learner in order to successfully complete and achieve good scores in the online course. Unfortunately, a major downside of a MOOC is that often students are unable to stay motivated and the course is likely to suffer from high dropout rates. Various online studies indicate that more than 20% of online learners do not complete the courses that they sign up for.

While there may be numerous ways to deal with high dropout rates in a course, an important hook that has worked successfully to keep learners motivated is the Gamification of online learning courses.

What is Gamification?

Gamification in a MOOC can be described as a method to bring in fun and engagement to conventional learning situations. It involves using game elements and game design techniques in online classroom situations.

Gamification, when used well is a powerful tool organizations and educational institutions can use to increase motivation and engagement in their online training programs.  Through the use of specific gamification elements trainers and course creators can introduce goals, interactions, feedback, problem solving scenarios, competitions, narratives and other fun elements that can increase learner engagement and sustain motivation.

Let’s look at some of the basic Gamification elements can be applied in a MOOC context.

Leader Boards

Leaderboards showcase player rankings that are determined on the basis of the number of points earned by the players. Leaderboards give participants feedback on where they stand in relation to everyone else. In a MOOC scenario, leaderboards can be used to compare the progress of individuals as compared to others in the same course. You can build a leaderboard that ranks each member by the number of their comments, replies, queries etc.

Badges

Badges are another gamification tool that represent larger achievements and serve as publicly visible status symbol. In a MOOC course, badges can be issued for reaching specific milestones such as completing a module, submitting assignments on time, completing teamwork assignments etc.

Challenges

Challenges motivate online learners to test themselves, it pushes them to grow and progress.You could suggest challenges for your learners at the end of every module or at the end of every chapter with scenarios, tasks, and experiments to see how they would apply the newly learned concepts. Most students will be compelled to take you up on a challenge, and you are likely to see a significant increase in engagement.

Unlocking Levels and Progress Bars

Similar to a game, consider locking levels or chapters in the online training program so that levels only open up when the learner has successfully reached a certain point in his progress bar.

By experimenting with various gamification techniques, you should be able to keep your students motivated and help them to engage more frequently and on a deeper level.

Have you ever used gamification in your online course? Do share your results in the comments section on this article?

The Art And Science Of Selecting The Perfect Visuals For Your Open Online Courses

In 1913, a newspaper in Ohio carried an advertisement for the Piqua Auto Supply House of Piqua using only words, not images, to invite prospective customers to see its products in their store. The caption to the ad said “One Look Is Worth A Thousand Words,”, thus inspiring the idiom – A picture is worth a thousand words. While this story may or may not be true, one cannot deny the truth in the adage.

Today, we have come to accept “a picture is worth a thousand words” as an undeniable truth because of the ability of a picture to convey so much meaning with minimum explanation. Clipsarts, gifs, charts, graphs,  vectors and other forms of image and video are considered extremely effective to convey ideas where words run the risk of falling short. Long paragraphs can be condensed, difficult concepts can be reshaped and new ideas can be visually communicated with the help of simple images and visuals. Visuals allow you to make the complex simple, thus easier to follow.

So what must one keep in mind when selecting visuals for your open online course?

1) Your Pictures Should Not Be The Focus But Should Guide Learner Focus

Your graphics are not meant to be the star of the show. They should not distract learners from what is really important – the topic of your learning materials.

The perfect image should help the students feel more immersed or motivated without drawing attention to itself.

2) Determine The Purpose Of Your Graphic.

Each visual included in an open online courses should have a purpose. It could be an educational graphic or simply an aesthetic accessory for your screen, but identifying this purpose for every graphic you use is essential. Many experts believe that visuals such as a decorative background, clever cliparts add to the aesthetic appeal and are important but the real purpose behind your graphics selection should be to help your learners with their learning experience. According to this school of thought, one should focus on the learning value of the visuals. Hence the visual elements should be limited to flowcharts, infographics, or other detailed images that illustrate a process and keep strictly decorative elements to a minimum.

3) Consistency Of Images

Credible open online courses should have a uniform look and feel. This essentially means that your selected visuals need to conform to the style of your course and need to be consistent. Using mixed visuals such as clip arts, photos and gifs together can make the page look random, confusing the learner and obstructing the learning process.

4) Always Opt For Quality Over Quantity

A common mistake made by course designers is to use an excessive amount of graphics to make up for a lack of text or to boost the visual aspect of the modules. However, experts suggest opting for quality and quantity. Using fewer relevant images can be more impactful rather than cluttering your page with images.

The use of graphics and images are a great way to create course content. Using the right visual can engage and motivate your learners to broaden their horizons as they dive into the intellectually stimulating world of online learning.

flipped classroom blog

Flipped Classrooms: Turning Learning Upside Down

The Flipped Class model also known as the Inverted Classroom is a highly successful teaching model that uses various eLearning software and is fast spreading across educational institutions globally.

What is a Flipped Classroom Pedagogy?

In a Flipped Classroom the traditional order of classroom events is reversed. Instead of paying attention to lectures while in class and applying the new knowledge in their homework after school, students use eLearning software to watch or listen to the lectures at home and use the time in the classroom to do clarify their doubts. The time is class is dedicated to collaborative activities such as discussions and hands-on explorations of concepts described in the lectures.

The primary endeavor to the Flipped Classroom is to help students become self-directed learners instead of teachers telling students what to learn, how to learn, when to learn and how to prove that they learned.

Teachers are also preferring to invert their classroom teaching methodology simply because it enhances the learning experience. It helps mitigate the challenges of traditional classrooms — such as limited instructional time, lack of individual attention and ability to personalize content.

So, what does a flipped classroom look like?

Physically, a flipped classroom is no different from a regular classroom. But there is a lot more action in the classroom, a lot more active discussion and a lot more talking and interaction. At first glance a Flipped Classroom may appear chaotic, loud, or even messy, a direct result of the collaboration taking place because of a teaching methodology that makes learning more interactive and a lot more fun.

A good instance of the Flipped Classroom style of teaching is when teachers use eLearning software to assign reading material and videos to be watched at home. The students then use the classroom to engage and learn through discussion and exploration of the subject. This can be an especially useful approach in subjects such as Languages, History or Art where context is extremely relevant.T he Flipped Classroom methodology is also extremely successful in teaching maths, chemistry and even coding. Using various eLearning softwares students can keep rewinding and re-watching the audio and video lessons until they can understand the concept being taught.

This pedagogy is especially beneficial to weaker students as it allows them multiple ways to consume and learn content. Learners watching videos at home can participate in class discourse and hands-on problem solving experience with the help of the classroom teacher.It is also a great way to reduce student stress as the students know that they are well prepared for the concepts being discussed and that any doubts will be clarified by the teacher. Additionally by making the eLearning software available at all times online, students who are forced to miss class due to illness, or other emergencies, can catch up quickly with their peers.

Flipped Classroom is the teaching methodology of the future and using an LMS system such as Uzity makes it easier for teachers and instructions. Using the Easy-to-use course editor from Uzity, teachers can create amazing courses in minutes with a variety of teaching materials such as videos, audios, images, text, presentations, and documents. This material can then be used to engage with learners for the best Flipped Classroom experience.

To know more about creating the ultimate learning experience for the student visit www.Uzity.com

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Are You Ready To Be An Online Learner?

The various courses available on online education platforms spell freedom for students — freedom to learn at their own pace, earn a degree at their convenience and upgrade their skills based on their schedules. Seeking information and learning can also enhance your sense of well-being. For the most part, students in virtual classrooms are learning on their own. There is no pressure to show up to a physical classroom filled with other students and instructors making online learning easy and convenient.  

But online learning is not for everyone. Read on to know if you have the traits necessary to be a successful online learner.  

1) Are you self-motivated?

Self-motivation is an essential quality needed to be a successful student on an online education platform. Prospective online students must develop a mind-set of taking charge of their learning by so that they can get the best out of their course. By proactively asking questions, clearing doubts, engaging with other students and posting on forums, you can be in control of your learning process.

2) Are you self-disciplined?

Online courses require students who are self-disciplined and independent learners. The lack of face-to-face interaction can be a deterrent to many students but to stay on track in an online course you need to have self-discipline that will help you follow the class schedule and meet deadlines consistently.

3) Are you organised?

Life outside the virtual classroom is hectic and can take a lot of the online student’s time. Given that the online learner does not have a set schedule to attend class they need to be ultra-organised to so that they can prepare and set their learning agenda in advance –creating a calendar with assignment due dates, blocking time for studying each week etc. Strong organisational skills will help online students accomplish all they need to as efficiently as possible.

4) Strong reading and writing skills

Many prospective students believe that studying on an online education platform will allow them to hide in a cyber-corner without communicating. However, an online class needs students to communicate even better than ever. Students are required to develop strong reading and effective writing skills so that they can communicate their ideas in class. Online courses entail plenty of research, reading as well as communication through text-based tools, such as emails, discussion forums, chats and instant messaging. It is therefore important that prospective online students be comfortable with reading and expressing themselves through writing.

5) Are you technically fluent?

An online education platform will require potential students to have a basic knowledge of computer and internet skills in order to be successful in their course. These include an understanding of basic computer hardware and software as well as the ability to perform online research using various search engines. Most online courses post a list to technical skills needed for the course to prepare students in advance.

In Conclusion, becoming a successful online student is not easy. With each new course and with every assignment students have to develop skills that enhance their learning characteristics. If you do feel that you are ready to take on the world of online learning, you can explore the courses offered on Uzity.com to find a course that will help you upgrade your skills.

Uzity Open course evaluation blog

How Do You Measure The Effectiveness And Impact Of Your Open Course?

Easy tips to guide you measure the impact of the open course you have prepared for your students.

When developing an open course, trainers and course creators are likely to spend countless hours fine tuning the course to ensure that it is in sync with their training strategy and goals. After devoting those countless hours to developing a program it is essential to ensure that the course is really helping your students. One way to effectively do this is to measure your online training effectiveness.

Read on to know our tips that will effectively guide you to measure the effectiveness of your online course

 Are students enrolling for the course?

Consistent enrolment is one of the first indicators of a well-designed open course. If your students or target audience are not enrolling in your course, then either you have not been able to market your course well or either your enrolment process is too lengthy and complicated for your students to grasp.

 Are your students progressing through the modules?

A well designed course should be exciting as well as challenging to the students. It is then that students get encouraged to progress and complete the course. If you notice a large number of dropouts in your course, then you need to re-evaluate the usability, relevance and performance of the course content.

 Do Your Students Score Well In Their Assignments

Irrespective of whether the student is learning in an online or offline environment, assignments serve as a great tool to assess if the students are understanding the course and able to derive the best out of it. Multiple assignments spread throughout the timeline of the course, where your students score well allow you to measure the incremental progress towards the final learning goal. If you notice your students consistently performing badly in classroom assignments, you can counsel with them to know if they are simply not paying attention to the course or if they are unable to grasp the concepts being taught.

  Are your students giving you feedback after the end of the course?

Feedback is a vital part of online learning. Regular feedback will provide you with important details about the course content, assessments, and technology used to teach. It is important to collect feedback not only at the end of the open course but also mid-way through the course so that you can make course alterations according to the student’s suggestions if needed.

  Have you contacted your students for one-on-one feedback?

Speaking to some of your key students on a one-on-one basis and collecting feedback from will enhance your understanding of how well the training was received and help you determine any gaps in the training content. You can get into an in-depth conversation about the strengths and weaknesses of the program, understand if the training was able to accommodate the learner’s pace and learning style and ask relevant questions about the course learnings and takeaways.

GST blog uzity

Understanding The Impact Of GST on the Indian Education Sector

The GST or Goods and Services Tax, that came into effect on July 1st is the biggest tax reform in India that will change the indirect tax landscape of the country, subsuming over a dozen separate central and state taxes.

As per the old regulation, despite being a service, education was kept outside the purview of the service tax laws and similarly post GST implementation, no tax will be levied on services provided by educational institutions from preschools to higher secondary level.

However there are several ways that GST will raise the cost of education.

To start with all services provided to educational institutions are liable to tax under GST. While there is no tax levied on colouring books, but on exercise books, notebooks, and crayons the tax will be at 12% and on stationary like pens and schools bags, the tax will be at 18%.

However, the biggest factor will be the tax on services offered to educational institutions. Most educational institutions buy services like security, transportation, catering and housekeeping from third-party service providers. These will now attract 18% GST levy, which may reflect in higher fees.

Schools that provide additional facilities such as swimming pools, sprawling campus will now be subject to the higher tax because the maintenance of lawns, pools, sports facilities and computer lab etc. will be taxed at the new rate.

Similarly, schools who work with freelance consultants, assistants etc. will also have to consider the GST rates while making a payment to these professionals.

In terms of higher education The GST council has kept traditional courses out of the tax net. But it has increased tax on non-conventional courses, certificate courses and training programmes from 14% to 18%. Tests and exams for admission to overseas colleges will also be subject to GST. Similarly, students enrolling in coaching institutions to get into professional courses such as engineering will have to pay the new GST levy of 18%.

This 18 percent will also be applicable to students living in hostels as they will also have to pay more for laundry, food in hostel mess, medicine, stationery and other services and products they buy on the campus.

While the new tax regime is slowly getting implemented across education institutions in India, experts believe there might be modifications or changes in the future. In a country like India, that has given the utmost importance to education in our society, many hope the Government will adopt a comprehensive and democratic approach to make education at all levels the least burdened.

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Online Learning Platforms the Primary Preference For Learning Among Indian Employees

Rapid developments in technology coupled with increasing innovations in science and engineering, have created an increasing gap between need and availability of the skills required across the IT industry. Today, it is essential for IT professionals to update their skills in order to ensure employability in a highly competitive economic environment. However, employees are not keen to go through traditional learning program because of several reasons such as the cost, time spent away from the office, boredom etc. This is where online training platforms can play a major role in closing the prevalent skill gap among employees.

KANTAR IMRB, a leading market research company recently surveyed 568 IT professionals across the leading Indian cities of Bangalore, Chennai, Hyderabad, Pune, NCR, Kolkata and Ahmedabad. The study titled – Learning habits of the Indian technologist attempted to understand how an IT professional in India likes to learn, his views on various learning methods, whether he has set learning goal for himself and how it links to his personal and career growth.

The study showed that an astounding 97 percent of IT professionals agreed on the importance of building one’s technology skills and 74 percent of them have undergone learning programs in 2016 to ensure that their skills are up-to-date . For the year 2017, 48 percent of IT professionals surveyed had set learning goals for themselves linking skill upgradation to career growth and better pay.

The key learning of this study was that 69 percent of Indian IT professionals believe that the use ois more effective for learning than offline methods with almost 74 percent of IT professionals looking for freedom in what they learn rather than being directed. The study also highlighted the emergence of  new learning styles with 94 percent of IT professionals, who felt that personalization of learning experience, 93 percent who felt that byte-sized learning and 92 percent who felt that adaptive online assessments were new learning trends  that would greatly impact learning in next two years.

With online training platform becoming increasingly popular, Google and KPMG also recently released a joint report titled; ‘Online Education in India: 2021. The report revealed that the online education industry is expected grow at a healthy rate of 8x, to become a $1.96 billion industry by 2021. The report that covered over 3,600 respondents across 27 geographies including metros and non-metros revealed that over the last two years, there had been a 2x growth in online searches for education in India and a 3X growth in searches from a mobile device. Highlighting the segment wise growth in the online education space, the report said that re-skilling and online certification is currently the largest sector that is expected to grow at a CAGR of 38% to reach $463 million by 2021 from the  93 million in 2016.

The Six Commandments Of Learning In An Online Education Platform

Last week, we spoke about the six commandments essential for teaching in an online environment. This week, let us turn our attention to learners and shine the light on the rules for learning in an online education platform. These rules endeavour to guide you in online classroom etiquette, will help you engage better with your trainer and your classmates and get the best out of your online learning experience.

Thou Shall Invest Some Time In Getting To Know Thy Instructors and Classmates

Getting to know your instructor, his teaching goal and strategies will transform your online learning experience. Research has proven that students who engage with their instructors are less likely to become disillusioned and drop out. Similarly, getting to know your online classmates and establishing personal interaction with your peers will make your online learning experience much more enjoyable.

The best and most acceptable way to do this in an online forum is through the discussion boards and messaging options available on your LMS platform

Thou Shall Not Multitask When Learning

Over the past few years, cognitive psychologists have gathered experimental evidence of the insidious effect of multitasking on the learning process. Hence it is best to access you course when you can be assured of space and time. When doing a course on an online education platform set up your screen with an enlarged video to display your learning screen together with associated materials such as slides. Close all other windows that will distract you.

Thou Shall Ask For A Clarification When Needed

If you are unsure of what was said during a teaching session, or about the teachers instructions, do not sit in silence either misunderstanding the subject matter or feeling afraid to ask a question. Use the first available break in the teaching flow to clarify your doubts with your online teacher. This way, your online classroom teacher will appreciate your responsiveness and maturity.

Thou Shall Engage With Peers

It is often believed that one of the greatest disadvantages of online learning relates to its isolated and impersonal nature. In fact, newer structured approaches of online courses have discussion forums and other social tools that allow students to communicate with one other, sharing views, opinions and collaborating together to learn more. To get the most out of your online course instead of just lurking in the shadows, trying participating in the discussions, posting questions and commenting when possible.

Thou Shall Use Proper Language and Titles

In an online education platform, one must be very careful about their language, ensuring that you never you any slang or even profane words, even in jest. While is it important to address your classmates respectfully, it is also essential to address your trainer with respect, Unless you have otherwise been asked to, avoid calling your professor with his first name.

Thou Shall Always Focus On Using Effective Communication

When writing and communicating with your classmates online, develop a practice of writing thoughtfully. Cultivate the habit of reading and rereading before you respond. Define and restate your words when necessary. Also correct a misunderstanding right away, before it blows out of proportion because the chances are if one person feels a certain way about what you have said, others may do so as well. It is also important to follow basic netiquette rules such as not using caps lock when typing as it insinuates yelling, not using sms language (shortforms of words) or using emoticons while communicating with peers.   

Six commandment of online teaching

The Six Commandments for Teaching In An Online Classroom

Regardless of one’s religious affiliation or online classrooms, the Ten Commandments are considered a good guide to a happy and successful life. This got us thinking…

Are there any must-follow rules to teaching in an online classroom that will lead to a more cohesive teaching environment ?

1) Thou Shall Always Provide Technological Guidelines To Students

It is essential to provide students with guidelines about the minimum technological requirements needed for the course for hardware as well as technical expertise. Clarifying computer skills before the start of the course, will ensure that your students are prepared well in advance and avoid them being surprised about the requirements halfway through the course.

2) Thou Shall Always Be Prepared

Being prepared is one of the most important tenets of teaching and advance planning is essential in an online classroom environment. Before teaching an online class, ensure that you have your syllabus and materials laid out clearly before class starts. “Just winging it” will cut it in a traditional classroom, but in a virtual classroom planning is important to make the sessions meaningful and to stay on schedule.

3)    Thou Shall Always Provide Timely Feedback

When teaching an online class, one should always be accessible to the students and ensure that you provide timely feedback. Online learners are usually on a strict schedule hence timely instructor feedback is especially important to them. The lack of which may deter them from making progress on their course. For any reason, if you are unable to provide a detailed response within one business day, it is good practice to write back to the student within one business day to let them know when you will provide them with a more detailed feedback.

4)    Thou Shall Work On Thy Writing Skills

When communicating with students, teachers should do a spell and grammar check before sending any correspondence to a student. As a teacher, always reread the information sent to students to avoid making silly and appearing unprofessional. Additionally, all instructions should be written in a clear and concise way so that a student could understand it and not get confused by any instruction provided.

5)    Thou Will Never Say Never

Just because an online classroom methodology or teaching tool does not sound like something you want to use, don’t discount it right away. As a new age instructor, one must always open their mind to new classroom tools that  can be used in innovative ways You never know – that app you initially disliked could become a classroom favorite! Hence, online trainers must take the time and effort to investigate how new tools of technology could enhance learning for students.

6) Thou Shall Engage With Thy Students

Learning is an online classroom can often make the students can feel disconnected from the instructor and other students if the instructor does not plan for good communication. In order to make up for the lack of face to face communication, the instructor must endeavor to use various discussion tools to help the students connect and engage with one another as well as with the instructor

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Who Are Your Online Learners? 5 Questions To Get To Know Your Online MOOC Learners

One of the foremost steps when you are offering an online MOOC course is to understand who your students will be. It is important for trainers and teachers to understand their audience so that they can customise the course to fill in learning gaps and address student interests, and clear misconceptions. Teachers who work towards understanding their students will be the most successful in creating content and engages and educates their students.

Let’s look at a few questions essential to understanding your students

1) What are your learner’s expectations from the MOOC course?

Understanding your online students objectives and expectations in taking the course will not only help you comprehend the student goals, but you can then use this information to ensure that your course in tailored to suit the student’s goals. A successful online course must reinforce how student expectations and goals are being met at the end of every module.

2) What is the technical and social media skill level of your learners?

If your learners are technologically savvy, you can develop a course with more interactive elements.  However, if most of your learners are not that experienced with technology, you can go easy on using too many high-tech elements so that you do not overwhelm or lose your learners. Similarly, if your students are very active on social media, then you can increase the reliance on social media for active learning.

3) Where will your students be accessing the course?

One of the key features of a MOOC course is the accessibility as students as log onto the course from their schools, home, while in transit or even while sitting at a café… the options are endless. However, this also means that online course creators must take the learning environment into consideration when designing their course. If your course is very interactive and text-heavy you can advise your students to avoid accessing the course while in transit and to log in only from a desktop. Similarly, if most of your students will be accessing the course on a handheld device, then you can work on enhancing the level of mobility and device responsiveness of your course.

4) When will your students be accessing the course?

Most of the times, understanding the time of the day when the learners access the course, can help set the tone for course. For instance, if most of the students are accessing the course after a hard day at work, then it having short content modules makes more sense, then a long tiresome module. On the other hand, if most of the students are logging in during the weekends when they have more time, then you can design modules to be longer and more intensive.

5) What is your student’s familiarity with the course content?

Checking out your student’s prior understanding of the subject and familiarity with the course content will help you teach them a lot better. For advanced students you can minimise focus on the fundamentals and for students completely unfamiliar with the subject, you can ensure additional focus on the basics.

Are you ready to launch your online teaching course? Sign up with Uzity and create and deliver rich, interactive online learning experiences that your students will love.

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Five Compelling Reasons for HR Managers to Adopt Online Learning Platforms for Employees

Question

In today’s dynamic business environment, business goals are constantly evolving. The standards in customer service continually changing. In such a competitive environment, how does an organization stay one step ahead of their competitors?

Answer

The answer lies in strategic and tactical thinking in all aspects of a business. Primarily includes training employees. One of the greatest challenges for companies today is to ensure that their staff is equipped with the latest skills and core competencies needed in the growth of the company.

Question

How do you create a corporate culture that supports employee development? Without impacting the business? Without driving the costs of employee development programs through the roof?

Answer

And this is the reason that strategic human resources managers are looking at online learning platforms as a practical strategy to provide consistent training to employees. Although new employee training programs need a physical presence. However, over the past few years, online learning and training platforms have proven to be an effective solution for providing flexible, consistent and modern training for new hires.

Let’s Look at Some of the Benefits of Online Learning Platforms to HR Managers

 

1) Saves Time

Training a group of employees has traditionally been seen as a cost, involving time away from work, but this changes with online training where HR managers who have opted for using online training tools can give their employees a choice of learning without disrupting their daily workload. Employees can decide when they want to learn as well as how much learning content they want to consume at one session.

2) Appealing to Millennials

Millennials are often defined as the first generation of digital natives, who were born and raised during the age of technological changes. This group expects modern technologies to be an integral part of their daily lifestyle including using technology to consume training programs at their workplace. Hence providing technology-based training to the Millennials generation is a perfect strategy to engage with this generation and make training effective and appealing to them.

3) Easy to Update

As business goals evolve, using online learning platforms makes it easy to update existing learning content on the system with minimal costs and add new modules that focus on the changing vision of the business.

4) Easy to Customise

Online learning systems also offer a great advantage of being customizable. HR managers are able to customize the course according to the profile of the learner without spending too much effort and money. For instance, multinational companies with offices in multiple countries can use the same course material but can change the language of instruction to suit the learner.  

5) Improve Employee Retention

By ensuring that your employees get regular training and self-paced learning modules, you can help them further their professional goals and keep them motivated to improve their job performance. Motivated employees are better advocates of your brand and more likely to stay loyal to their jobs.

If you too are an HR manager looking for an online training module, do sign up with Uzity. You can digitize learning in your organization with our online learning management system with a breeze. 

 

Online courses marketing blog

5 Tips to Market Your Open Online Course

Free Tips To Help You Market Your Open Online Course

So you have created a world-class open online course using the best subject matter experts. You have worked tirelessly to design the most engaging student experience. You have painstakingly perfected every multimedia element in your online course! But you are still struggling to get students on board. All of your effort seems to be futile.  Don’t worry! We got you covered. Here are a few tips on marketing your course online. 

 Leverage Your Existing Audience

The first place that you can start marketing your content is your existing audience. You can announce your course to friends, family and professional associates, asking them to sign up if they are interested. Share your course in their networks. If you have a website, then you could leverage your website audience by offering a special discounted price for the launch of your course.

Use Search Engine Optimization

If you are trying to promote your online course, Search Engine Optimization should also be at the top of your strategy list. Ensure that your open online course description incorporates keyword-rich, updated, and relevant content. By increasing the ‘searchability’ of your course, you will be able to improve its ranking on google search thus pushing it to the top pages when your target audience researches courses online.

Participate in Social Media Groups

Engaging with prospective learners through a niche related  on Facebook or LinkedIn groups is a great way to reach out to. Instead of spamming members of these group with your sales pitch, you can build your profile by providing insightful and valuable suggestion in various conversations. Thereby cementing your impression as a knowledgeable subject matter expert. When you do announce your course over these groups, you are more likely to attract signups from interested students.

Offer a Sneak Peek Of Your  Online Course

Often prospective students are sitting on the fence about a course. They need an extra push to be convinced before they click on the ‘enroll’ button. One easy way to capture their attention is by offering a free preview of your online course. This can include access to the first few modules of the course or access to an intriguing introduction to the course. Think of it like a movie trailer/teaser, once the audience gets a taste of what’s to come they are more than willing to make a purchase.

Ask Satisfied Learners To Endorse Your Course.

One of the biggest endorsements for your online course comes from learners who have completed and are satisfied with your course. You can encourage your students to leave you reviews or online on your social media page. Additionally, you can also conduct surveys with the help of feedback forms. Use the positive feedback as a marketing element for other upcoming courses and the critical ones to improve on your content. 

These tips will help your reach out to a wider audience and increase your course sales. Time and effort spent in developing your course shouldn’t go to waste so, start reaching out to your audience by following these tips today or better yet, get on Uzity!